The Magic Guide
brand story
Over six years and 148 chapters, I designed and created every aspect of the online publication: The Magic Guide. I published fully illustrated long form creative nonfiction, built and maintained an extensive members-only area, ran e-commerce, developed the brand, designed The Magic Guide Oracle Deck, and was constantly creating new content and updated designs to accompany the ever-unfolding story of The Magic Guide. I’ve included a few of my favorite designs from the hundreds I created here.
scope: branding, illustration, web design, graphics, copywriting, creative writing, blogging, user experience, 100+ page member area, divination videos, video integration, online store, branded newsletter, branded print marketing, social media content
